Summary: Fashion brand Bossini is running a teaser campaign to create curiosity and pre-publicity for the upcoming specially-designed Smurf outfits ahead of the release of the movie, The Smurfs. This teaser campaign will lead to the main ad campaign which will last throughout the month of April, running across both online and offline platforms. As part of the campaign, bloggers have been engaged to design their own advertorials and tweets about the Bossini's Smurf collection, apart from online banner ads. For offline the brand will focus on print ads and event booth sponsorship with magazine owners. Shoppers can also view Bossini website for the Smurf collection and promotions or visit Bossini Facebook page for Smurf updates.
Company: Bossini Malaysia
Sales: 25 March 2011 – 31 March 2011
Venue: BOSSINI Stores All Malaysia States
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