Finding small but meaningful deals has become a quiet joy for many Malaysians, especially when the month of December rolls around and brings with it that familiar festive buzz. Whether someone is wrapping up year-end tasks, getting ready for gifting season, or simply looking for a sweet pick-me-up in between busy days, a simple treat can sometimes feel like a small celebration on its own. That is why the latest soft serve promotion by emart24 Malaysia is catching the attention of bargain hunters and casual shoppers alike.
From 1–16 December 2025, emart24 is offering their soft serve ice cream at a significantly lower price. Cones are only RM1.50, and cups go for just RM2.50, available in three classic flavours: Chocolate, Vanilla, or Mixed. This is not the kind of deal that requires complicated terms, hidden conditions, or spending thresholds. It is simply a straightforward, wallet-friendly offer meant for anyone who appreciates a cold dessert, especially during Malaysia’s ever-present heat.
For reference, the original announcement is available at:
https://www.facebook.com/100064119430238/posts/1272816574865645/?rdid=ARu8Oq0agleQJ4pv#
Why This Deal is Worth Checking Out
emart24 has gained popularity in Malaysia as more people discover them through distinctive Korean convenience store offerings. Their stores tend to attract customers for their vibrant displays, Korean snacks, quick meals, trendy beverages, and of course, their soft serve – which has become one of their most well-loved items since they first launched locally.
Soft serve at convenience stores is not new, but emart24 has perfected the formula by offering something satisfying, flavourful, and surprisingly affordable even before discounts. With this promotion running for a limited time, it becomes an even better reason for customers to drop by and enjoy an indulgent yet budget-friendly treat without spending more than RM3.
Here are a few reasons why this particular deal stands out:
1. A Budget Treat Everyone Can Enjoy
It is rare these days to find a dessert priced under RM2. Many ice cream chains and cafes have increased prices due to rising costs, making simple indulgences less accessible for some. emart24’s decision to price their soft serve cone at RM1.50 is a refreshing reminder that small joys do not need to come with hefty price tags.
Families with children, students on a tight allowance, and working adults looking for a quick treat can all appreciate a deal that stays kind to the wallet. If someone opts for the cup at RM2.50, they still pay less than what many convenience stores charge for equivalent products.
2. Perfect for Malaysia’s Weather
Anyone living in Malaysia knows that our hot and humid weather calls for frequent cold refreshments. Soft serve naturally fits that need. Whether someone is taking a break from errands, waiting for their ride, or simply craving something icy, a cone or cup of soft serve is a simple way to cool down.
The rich chocolate, classic vanilla, and mixed swirl options allow customers to pick a favourite depending on their mood. The flavours are crowd pleasers, making them easy choices even for those who tend to be selective with dessert.
3. Great for Quick Convenience Store Visits
One of the benefits of emart24’s growing presence in Malaysia is that they are very accessible. Many outlets are located in shopping areas, malls, petrol station stops, and neighbourhood districts. This makes it convenient for people to swing by for a quick treat without the need to plan a lengthy outing.
Since the promotion lasts from 1 to 16 December, it also aligns with year-end shopping sprees. People visiting malls for gift shopping or festive preparations can easily detour to emart24 for a sweet break.
4. Ideal for Group Treats or Office Breaks
At RM1.50 per cone, surprising colleagues, family members, or friends with soft serve suddenly becomes a very affordable gesture. If someone wishes to brighten up their office’s afternoon break, they can treat a small group for a fraction of what typical cafe desserts would cost.
For parents, this promotion also becomes a great opportunity to bring children out for a little treat without worrying about overspending. Festive seasons can be financially demanding, so small deals like this provide opportunities to create memories without straining the budget.
5. A Limited-Time Only Reason to Visit emart24
Part of the appeal of promotions like this is their limited duration. The short promotional window from 1–16 December encourages customers to drop by sooner rather than later. Exclusive seasonal deals often motivate people to visit stores they may not have visited in a while, rediscovering favourite snacks and beverages while enjoying the discounted soft serve.
If someone has been curious about exploring Korean convenience store culture but has not had the chance yet, this promotion offers a perfect excuse. They can enjoy the soft serve while browsing other items that emart24 is known for, such as Korean street-food-style hot meals, ready-to-eat bento boxes, and imported snacks.
6. A Small Indulgence Amid Year-End Pressures
December often comes with deadlines, school holidays, travel plans, gift lists, gatherings, and budget planning for the new year. Amidst all of that, allowing oneself a quiet moment of sweetness can be surprisingly comforting.
There is something universally uplifting about treating oneself to ice cream. Whether someone chooses chocolate for a richer flavour, vanilla for something lighter, or a mixed swirl for the best of both worlds, this simple promotion offers a small emotional boost during a busy season.
7. Supporting a Growing Retail Presence in Malaysia
Promotions like these also help shine a light on international convenience store brands that have invested in the Malaysian market. emart24 continues to open more outlets across the country, contributing to local job opportunities and bringing in fresh retail concepts.
By participating in promotions, customers indirectly show support for brands that continue to expand and bring new experiences to Malaysia’s food and retail scene. As the brand becomes more established, Malaysians benefit from more accessible convenience store locations and better product variety.
Final Thoughts: A Deal Too Good to Miss
Not every good deal needs to be elaborate. Sometimes the simplest offers carry the most value, especially when they contribute to everyday comfort. emart24’s soft serve promotion is one such example. With cones at RM1.50 and cups at RM2.50, Malaysians have an easy, delicious, and conveniently available treat that fits nicely into any budget.
The limited-time nature of the promo makes it even more attractive. If someone lives or works near an emart24, there is really no reason not to drop by before 16 December for a quick indulgence.
Whether someone needs a refreshing break, a reward after a long day, or simply enjoys soft serve, this deal is worth checking out while it lasts.
Promotional/Event Details
Date: 1–16 December 2025
Time: Follow operating hours of participating emart24 outlets
Venue: All participating emart24 Malaysia outlets

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